Your current location:HOME >health >Shanghai Regulates Shoppable Livestreaming 正文
TIME:2024-05-22 11:29:04 Source: Internet compilationEdit:health
Contact Us HomeNewsHighlightACWF NewsSocietyWom
SHANGHAI, July 14 (Xinhua) — Shanghai's market regulator has rolled out guidelines to regulate livestreaming sales activities to combat click farming, false advertising, and other foul play.
According to the municipal administration for market regulation, livestreaming sales platforms should establish a "blacklist" system for delinquent livestreamers. They may not advertise their livestreaming with such hype as "the lowest prices online" or "lowest prices in history."
To protect the rights and interests of minors and the elderly, it said livestreaming sales should not arbitrarily label products as "for infants and children only," sell products and services containing pornography or violence to minors, or publish illegal advertisements regarding medicine, investment, and real estate that target the elderly.
The guidelines have also clarified the obligations of livestreaming platforms, the channel operators, and livestreamers, and proposed the establishment of a rapid disposal system for consumer rights disputes.
Shoppable livestreaming is booming in China. According to a report released by data analysis agency iiMedia Research in late June, the scale of the country's livestreaming e-commerce industry hit 1.2 trillion yuan (about 178 billion U.S. dollars) in 2021, and this figure will likely exceed 2.1 trillion yuan by 2025.
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Nevada abortion2024-05-22 11:20
Cambodia's Supreme Court upholds the 22024-05-22 11:15
Kolkata breaks 112024-05-22 11:15
Baby Reindeer creator Richard Gadd reveals why he has banned his parents from watching Netflix hit2024-05-22 10:32
Blanca Blanco looks incredible in a semi2024-05-22 10:24
Argentina's slump is forgotten after NZ is blown away at Singapore Sevens2024-05-22 10:19
Claire Foy puts on a loved2024-05-22 10:16
Euro 2024 teams can add 3 players in 262024-05-22 09:39
90 Day Fiance's Stephanie Matto claims she was FIRED by a 'very high2024-05-22 09:06
Claire Foy puts on a loved2024-05-22 08:50
NFL increases its commitment to flag football, creating a new VP position to help grow the sport2024-05-22 11:24
Norwegian Islamist wanted over deadly shooting at LGBTQ+ festival is being sent back from Pakistan2024-05-22 11:18
Norwegian Islamist wanted over deadly shooting at LGBTQ+ festival is being sent back from Pakistan2024-05-22 11:04
Nippon Steel delays closing of acquisition of US Steel until late this year after US DOJ request2024-05-22 10:55
Buxton homers twice, Ryan works 7 scoreless innings as Twins end 72024-05-22 10:19
Who is Britney Spears' 'boyfriend' Paul Soliz? Inside the singer's turbulent relationship with ex2024-05-22 09:48
Floyd Mayweather gifts $30k to homeless men before Clippers2024-05-22 09:32
Three groups are suing New Jersey to block an offshore wind farm2024-05-22 09:22
Over 1 million claims related to toxic exposure granted under new veterans law, Biden announces2024-05-22 09:01
Hurricanes bounce back from 1st loss to beat Waratahs 412024-05-22 08:57